Basic Information

Kanpai Guide is a blog that introduces a wide variety of Japanese drinks—such as sake, chu-hi, canned beer, and soft drinks—available at convenience stores and supermarkets across Japan.
We aim to share the charm of Japan’s accessible, everyday drink culture with both local and international readers.

Purpose of the Blog

Kanpai Guide was created to promote Japan’s everyday drink culture—not just premium alcohol, but also affordable and delicious beverages anyone can enjoy.
We want to share those moments of discovery:
“I didn’t know this existed!” or “I can’t believe something this tasty is so cheap!”
Our blog connects travelers, expats, and drink enthusiasts with hidden gems found on Japanese shelves.

Goals

We will continue to focus on delivering real, local drink experiences and trustworthy information, with the following goals in mind:
Expand our content so that international readers can explore Japanese beverages with ease and confidence.
Share the appeal of Japanese sake and limited-edition beverages with a broader audience.