Basic Information

Kanpai Guide is your go-to blog for discovering the most popular and exciting Japanese snacks and drinks — including chu-hai, Japanese beer, and soft drinks.
We focus on everyday products found in supermarkets and convenience stores, offering global readers a taste of Japan’s unique and playful food culture.

Purpose of the Blog

Kanpai Guide was created to celebrate the joy of discovering authentic Japanese flavors — not luxury items, but affordable, delicious snacks and drinks that locals enjoy every day.
We love those moments of surprise: “I didn’t know this existed!” or “How is this so tasty — and so cheap?”
Whether it’s your first time trying Japanese treats or you’re a long-time fan, we’ll help you explore a wide variety of flavors and uncover new favorites.

Goals

Our mission is to provide trustworthy, engaging content that helps people around the world enjoy real Japanese snacks and beverages.
We aim to:
・Share honest reviews of Japanese snacks, drinks, and sweets
・Make Japanese food culture fun and easy to understand
・Help fans of Japan discover products they might never find at home